URBAN OUTFITTERS
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LOOKBOOK
ART DIRECTION . PRODUCT DESIGN . VISUAL STORY
A CAMPAIGN COLLABORATION WITH BRANDS URBAN OUTFITTERS AND JAKIMAC FOR A SUMMER COLLECTION LOOKBOOK. THE GOAL OF THIS CAMPAIGN WAS TO CREATE CONTENT AND USEABLE GRAPHICS TO LAUNCH THE SUMMER FESTIVAL SEASON PRODUCT LINES AND PROMOTE CUSTOM PIECES FOR EACH BRAND. THIS CAMPAIGN EMBODIED THE "DAY TO NIGHT" SPIRIT OF THE CALIFORNIA LIFESTYLE. THIS CAMPAIGN FEELS, EDGY, FEMININE AND LIKE THE PERFECT “COOL GIRL” ON HER WAY TO COACHELLA.
UO PRODUCT DESIGN
A COLLECTION OF LEATHER ACCESSORIES DESIGNED IN COLLABORATION WITH URBAN OUTFITTERS PRODUCT DEVELOPMENT AND BUYING TEAMS. PRODUCT STYLING DIRECTION AND ORIGINAL DESIGNS CREATED EXCLUSIVELY FOR URBAN OUTFITTERS THIS WAS FULL SERVICE PRODUCT DEVELOPMENT FROM SKETCHED CONCEPTS, SAMPLING AND SIZE GRADING, MATERIAL SOURCING, AND PRODUCTION. I WORKED ALONGSIDE LEAD DESIGNER TO CHOOSE, COLOR PALETTES, MATERIALS, PRODUCT SHAPES, VIBE & LOOK OF ACCESSORIES IN ALIGNMENT WITH URBAN OUTFITTERS BRAND AESTHETIC.
