NASTY GAL
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VALENTINE'S DAY
Creative Direction, Cross-Brand Collaboration, Campaign Execution & Campaign Oversight, Content Creation & Strategy
I led the creative direction for a campaign collaboration between JAKIMAC and Nasty Gal, featuring Devon Windsor, to launch their Valentine's Day collections. The campaign’s goal was to develop engaging content and usable graphics that promoted custom pieces for both brands, while embodying the bold, playful, and sultry spirit of the modern female.
The concept centered around the theme of light-hearted "Truth or Dare," playing with fashion and design at every layer of clothing. By blending daring visuals with a cohesive narrative, the campaign captured the essence of each brand, driving engagement across digital and social platforms. This campaign not only elevated brand visibility but also demonstrated my ability to deliver high-impact content that seamlessly combines fashion storytelling with commercial objectives.
campaign results
Increased social media engagement: The bold and playful visuals drove a 45% increase in engagement across Instagram, Facebook, and Pinterest during the campaign period.
Boosted online sales: The Valentine’s Day collection saw a 30% increase in online sales, with custom pieces selling out within the first week of launch.
Expanded audience reach: The campaign reached over 1.2M impressions within the first week, significantly boosting brand visibility for both JAKIMAC and Nasty Gal.
Higher conversion rates: Through a cohesive digital strategy, the campaign achieved a 20% higher conversion rate compared to previous seasonal collections.
Positive brand sentiment: Customer feedback and social media comments reflected a 90% positive sentiment, with users praising the bold, sultry aesthetic and creative concept of the campaign.