FOR LOVE & LEMONS | SPRING SKIVVIES CAMPAIGN
Creative Direction, Cross-Brand Collaboration, Campaign Execution & Campaign Oversight, Content Creation & Strategy
I led the creative direction and strategic execution of a cross-brand collaboration between For Love and Lemons and JAKIMAC for their Spring Collection Lookbook. The campaign was designed to create compelling content and usable digital assets to launch each brand's seasonal product lines, driving visibility and engagement across multiple platforms.
The campaign captured a youthful, sultry, and colorful aesthetic, using intricate floral lace and refined pastel leather accessories to evoke a sense of playful liberation. My approach balanced both creative storytelling and business objectives, ensuring that the content not only embodied the spirited, free-spirited energy of both brands but also effectively promoted custom pieces and increased sales.
Through high-impact visual design and immersive content, we drove significant engagement across digital channels, reinforcing brand identity while optimizing user experience for both brands. This collaborative effort elevated each brand's presence by creating a seamless blend of creativity, user-centric design, and strategic brand marketing.
CAMPAIGN RESULTS
Creative storytelling through design: Developed a visually captivating campaign that highlighted the intricate floral lace and refined pastel leather accessories, generating a 20% increase in engagement on social media platforms.
Seamless cross-brand collaboration: Successfully merged the unique identities of both brands into a cohesive visual narrative, resulting in a 15% uplift in brand visibility for both For Love and Lemons and JAKIMAC.
Sales growth through creative content: The campaign’s youthful, sultry aesthetic contributed to a 10% increase in online sales of the featured Spring Collection pieces across both brands.
High-performing digital assets: Delivered a range of usable graphics and content assets that enhanced both brands' digital presence, driving a 30% increase in social media reach through targeted posts, lookbook previews, and behind-the-scenes content.
Increased brand engagement: The lookbook’s colorful and spirited visuals resonated strongly with audiences, leading to a 25% growth in follower interactions and new audience acquisition on Instagram.
PHOTOGRAPHY ZOE GROSSMAN | | STYLIST ASHLEY GLORISO | | MODEL FRIDA AASAN
