JAKIMAC
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VALENTINE'S DAY CAMPAIGN
ART DIRECTION . GRAPHICS . CONCEPT TO IMPLEMENTATION
FOR JAKIMAC’S 2017 VALENTINE’S DAY CAMPAIGN, I PROVIDED THE BRAND WITH CAMPAIGN DEVELOPMENT AND EXECUTION. THE THEME WAS "TREAT YOURSELF", PROMOTING SELF-LOVE AND EMBRACING YOUR SEXIER SIDE. FROM CONCEPT TO INPUT ACROSS JAKIMAC WEB, MOBILE, AND SOCIAL, THE CAMPAIGN PRODUCED A 40% REVENUE GROWTH VS THE PREVIOUS YEAR SALES.
PHOTO ART DIRECTION
I PROVIDED ON-SET ART DIRECTION FOR JAKIMAC'S SPRING 2017 CAMPAIGN PHOTOGRAPHY. I ALSO MANAGED, POST-SHOOT SELECTS, EDITING AND RETOUCHING TEAMS.
PHOTOGRAPHY CAITLAINNE GUERRERI || PRODUCTION JAKI CAPOZZOLI || LOCATION HOLLYWOOD PROPER RESIDENCES
SOCIAL DESIGN
I CREATED AN INSTAGRAM FEED FOR THE BRAND USING THE ABOVE CONTENT AND THIRD-PARTY CONTENT. IN ADDITION, SUPPLEMENTAL HEADER & POST ASSETS FOR FACEBOOK AND TWITTER WERE IMPLEMENTED.
