In the "Lose Yourself to Dance" project, I collaborated closely with the Art Director and Choreographer, contributing to concept development, storyboarding, and crafting the overall visual narrative. My role extended beyond performance, as I also took on a leadership position in directing the movement and guiding the dancers during on-set production.

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I brought a keen focus on user engagement and storytelling, ensuring the choreography and visual elements resonated with the audience in an impactful way. The success of this video, which has garnered over 150 million views, is a testament to my ability to deliver immersive, multi-sensory experiences that not only entertain but also align with broader creative and business objectives.

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This project exemplifies my cross-functional collaboration with creative teams, my hands-on leadership in directing and coordinating movement, and my focus on creating content that delivers both emotional resonance and measurable success. The experience showcases my ability to connect with audiences through dynamic storytelling and user-centered design, skills crucial to both creative leadership and user experience strategy roles.