WHAT MATTERS MOST IS THE STORY. MY GOAL FOR EVERY PROJECT IS TO FIND THE NUCLEUS WHERE THOUGHTFUL DESIGN, HIGH CALIBER CREATIVITY, AND VISUAL STORYTELLING COLLIDE. I AM AN ORGANIZED, DETAIL-ORIENTED CREATIVE DIRECTOR WITH OVER 10 YEARS OF EXPERIENCE IN TECH,  E-COMMERCE, FASHION /  MUSIC INDUSTRIES AND PRODUCTION.

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WELL-VERSED IN ALL ASPECTS OF DIGITAL AND BRAND IDENTITIES, I SPECIALIZE IN MERGING STRATEGY WITH EFFECTIVE CREATIVE EXECUTIONS AT A PRODUCT, BRAND OR USER LEVEL.  ONE OF A KIND CAMPAIGNS FROM IDEATION, PRODUCTION TO MULTI-CHANNEL CONTENT,  AMPLIFYING KEY PARTNERSHIPS, LIVE ACTIVATIONS, USER EXPERIENCES, FRONT-END WEB, MOBILE AND SOCIAL. I PREFER TO GUIDE CREATIVE IN A WAY THAT PUSHES THE ENVELOPE AND REQUIRES BRANDS TO STAND OUT AND STAND FOR SOMETHING.  I TRULY BELIEVE IN 2021 IF A COMPANY, ARTIST, OR BRAND WANTS PEOPLE TO RESPOND ON A GLOBAL LEVEL THEY MUST BE RADICALLY AUTHENTIC, AND BOLD. 

 

MY SUPERPOWER IS COLLABORATION I HAVE A WEALTH OF EXPERIENCE BUILDING AND NURTURING EXTENSIVE CREATIVE TEAMS. I AM AN EMPOWERING LEADER WHO VALUES EMPATHY, INCLUSIVITY, AND ACCOUNTABILITY.  AT MY CORE I AM A HIGHLY SENSITIVE CREATOR WHICH MAKES ME INTUITIVE WHEN COLLABORATING WITH OTHER CREATIVE OR NON CREATIVE TEAMS WHILE BRINGING A CREATIVE VISION TO LIFE. BIG PICTURE MY FOCUS IS ALWAYS SUPPORTING CREATIVITY WHILE ENSURING SUCCESSFUL OUTCOMES THROUGH RESEARCH, STRATEGIC PLANNING, AND FISCALLY RESPONSIBLE OPERATIONS.

 

LONG STORY SHORT…  I GET SHIT DONE.  AND DONE WELL.

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MY PATH TO CREATIVE LEADERSHIP STARTED FROM DECADES OF EXPERIENCE AS A PROFESSIONAL  DANCER AND CHOREOGRAPHER. THROUGH DANCE I HONED MY SKILLS OF OBSERVATION AND RESOURCEFULNESS TO TRANSFORM SEED IDEAS INTO A LARGER CURATED EXPERIENCE FOR AN AUDIENCE. THIS TAUGHT ME HOW TO EMBRACE, CULTIVATE AND GUIDE ALL PRODUCTION ELEMENTS INTO A POTENT VISUAL STORY. 

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WHEN I’M NOT WORKING, I LIKE TO SPEND MY TIME WRITING AND PRODUCING MUSIC. I’VE BEEN FORTUNATE ENOUGH TO WRITE SONGS FOR ARTISTS LIKE RIHANNA AND DEMI LOVATO. 

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SO, WHATS THE BIG TAKE AWAY WITH ME?  I’VE LEARNED WHETHER I AM CREATING FOR A BOUTIQUE SKINCARE COMPANY OR A GLOBAL FASHION BRAND THE KEY TO SUCCESSFUL INNOVATION IN ANY FIELD COMES DOWN TO ONE POWERFUL RULE …

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THE BEST IDEA WINS.