BINXIE CGI CHARACTER
Creative Direction, Omnichannel Integration, Brand Experience & Storytelling, Content Strategy and Production Innovation and Emerging Technologies, Team Leadership and Mentorship
As the Creative Lead, I was responsible for concepting and overseeing the full development and implementation of the CGI social avatar, @itsbinxie I led cross-functional teams, including 3D art, technology, and marketing, to create and design all photo and video content, both on set and in post-production. My leadership extended to the execution of pitch materials, social media design, campaign strategies, and the overall direction and development of Ms. Aliza. Through this initiative, I ensured seamless integration of creative vision and cutting-edge technology to build a dynamic, engaging digital persona that resonated with the target audience.
CONCEPT + LEAD ARTIST XANDER SMITH
creative leadership in 3D art and asset development
I led teams of 3D artists in developing the overall look and feel of @itsbinxie, overseeing everything from sculpting and expressions to the aesthetic direction for all 3D assets. My role encompassed guiding the visual direction for all campaigns, content, and projects involving Binxie, ensuring that her digital presence was both cohesive and visually captivating. By driving the creative vision across multiple touchpoints, I ensured that each element aligned with the brand’s strategy and resonated with audiences.
Creative Lead for Content Ideation and Character Development
I led the entire content ideation and character development process for the CGI persona Binxie, overseeing everything from storyboarding to production coordination. Working with cutting-edge emerging technologies like CGI and 3D modeling, I managed the full-scale production lifecycle—from concept through post-production—ensuring the seamless integration of digital and creative elements.
I directed teams for casting, photography, styling, and on-set art direction, while also ensuring that Binxie’s character—her friends, interests, skills, beliefs, and tastes—was authentically reflected across all campaigns. Each production and campaign was crafted to support her narrative and leverage innovative digital tools to create an engaging, immersive experience. Working closely with art, tech, and marketing teams, I led the daily production of content, ensuring a cohesive and forward-thinking approach that aligned with the brand’s creative and business objectives.
BINXIE + ALIZA REXX
MATERIALIZED FROM THEIR HOME PLANET E88 {NEW ERTH} ON MAY 31,2019 IN LOS ANGELES.
binxie | 23 |
E88 SECTOR 11
SHE’S A CURIOUS AND QUIRKY BURSTING BALL OF ENERGY, MOVING TO HER OWN MELODIES. HER QUICK WIT AND BUBBLY NATURE MAKE HER A TRUE WILD CHILD, MINGLING WITH WHOMEVER + WHATEVER SHE FINDS INTERESTING … UNTIL THE NEXT THING COMES ALONG. SHE’S GOT AN UNRIVALED STAR QUALITY TO HER, DUMB LUCK AND A LOVE FOR OVER-THE-TOP SELF-EXPRESSION. DRAGGING HER BFF ALIZA ALONG FOR THE RIDE, SHE’S BOUND TO GET THEM INTO TROUBLE.
EYES | TURQUOISE { BISMUTH }
MISSION | DJ + CREATOR
X FACTOR | SOUND MANIPULATION
FAVORITE COLOR | YELLOW
STAR SIGN | GEMINI
FAVORITE SNACK | CHEETOS
strategic social media design and management
I led the design and management of the Instagram feed for @itsbinxie, overseeing all aspects of content creation, including managing copywriters, imagery, video production, Instagram Stories, feed posts, Pinterest, and Facebook.
My role involved working closely with the CMO to ensure the strategic growth of social media channels while maintaining the integrity of Aliza’s narrative, aesthetics, and overall quality. By balancing creative vision with strategic goals, I ensured that all content reflected the character’s story and brand identity, driving engagement and growing a cohesive digital presence across platforms.
