BAER INTENTIONS
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BRAND DEVELOPMENT
CREATIVE DIRECTION . ART DIRECTION . PRODUCT DEVELOPMENT . GRAPHICS AND WEB
I CREATED, DEVELOPED AND DESIGNED THE BRAND BAER INTENTIONS. A HIGH END ESSENTIAL OIL PRODUCTS AND CANDLE COMPANY. I WAS RESPONSIBLE FOR THE ENTIRE BRAND CREATION, INCLUDING SOURCING PREMIUM QUALITY OILS AND INGREDIENTS FROM AROUND THE WORLD, DESIGNING PACKAGING AND FULL CONSTRUCTION OF E-COMMERCE WEBSITE ALL GRAPHICS AND PRESS. BRAND HAS BEEN SHOWCASED IN NUMEROUS EXCLUSIVE HEALTH AND WELLNESS EVENTS FOR NORDSTROM, ESQUIRE MAGAZINE AND TRUNK CLUB.
PRODUCT DEVELOPMENT
I CREATED THREE HIGH END PRODUCT LINES : CANDLES, OIL ROLLERS AND SPRAY MISTS. THE ETHOS OF THE BRAND IS TO "LIVE NATURALLY WITH INTENTION." EVERY PRODUCT IS A CURATION OF CRYSTALS AND ESSENTIAL OILS TO ACHIEVE THE DESIRED INTENTION I.E SLEEP SPRAY, ENERGIZING CANDLES, CALMING ROLLER ETC. I CREATED ALL BLENDS, PACKAGING, AND OVERALL DESIGN.
ALL BAER INTENTION PRODUCTS ARE ALL NATURAL AND HANDMADE IN SMALL BATCHES IN LOS ANGELES WITH THE HIGHEST GRADE ESSENTIAL OILS ON THE MARKET. THESE UNIQUE ESSENTIAL OILS ARE PRODUCED BY BOUTIQUE ARTISAN DISTILLERS WHO PRODUCE ESSENTIAL OILS FOR THE SOLE PURPOSE OF THERAPEUTIC USE.
OIL ROLLERS PRODUCT LINE
I DIRECTED THE FORMULATION OF ALL PRODUCT BLENDS AND DESIGNED THE CUSTOM CRYSTAL ROLLER BALLS. I ALSO DESIGNED AND SOURCED ALL PACKAGING, CREATED ALL PRODUCT DESCRIPTIONS, BANNERS AND PHOTOGRAPHY.
SPRAY MISTS PRODUCT LINE
I DIRECTED THE FORMULATION AND DESIGN OF ALL PRODUCT BLENDS. I ALSO DESIGNED AND SOURCED ALL PACKAGING, CREATED ALL PRODUCT DESCRIPTIONS, BANNERS AND PHOTOGRAPHY.
ECOMMERCE PHOTOGRAPHY
I PROVIDED OVERALL CREATIVE DIRECTION AS WELL AS ON SET ART DIRECTION FOR PHOTOGRAPHY, POST-SHOOT SELECTS, AND CROPPING FOR BAERINTENTIONS.COM
PACKAGING DESIGN
I DESIGNED AND SOURCED ALL PACKAGING FOR THE PRODUCTS. THIS INCLUDED CUSTOM LABELS AND INFO CARDS FOR ALL SPRAYS CANDLES AND OIL ROLLERS, BRANDED BAGS AND ENVELOPES.
UI + UX WEBSITE DESIGN
I DESIGNED AND SUPPLIED ALL GRAPHICS FOR THE BAER INTENTIONS WEBSITE INCLUDING THE FULL ONLINE STORE. I ALSO DESIGNED THE UX FOR THE USER TO NAVIGATE THE SITE BOTH INTUITIVELY AND SMOOTHLY.
