ATLAS MAGAZINE
|
JAKIMAC
Creative Direction, Brand Storytelling, Campaign Strategy & Execution,Art Direction & Visual Design
In collaboration with Atlas Magazine, renowned model Shaun D. Ross, and the brand JAKIMAC, I spearheaded the creative direction and production of a campaign designed to launch the JAKIMAC men's product line. The goal was to create striking visuals and usable content that not only promoted custom pieces but also conveyed a powerful message of self-love and natural beauty.
This campaign, centered on embracing authenticity, utilized muted earth tones, textured fabrics, and the flowing movement of the garments to evoke a sense of intimacy and self-acceptance. By combining creative direction with strategic visual storytelling, we developed a series of images that resonated deeply with the audience, elevating both the brand’s presence and message.
My leadership ensured that the campaign delivered impactful results, aligning artistic vision with business objectives, while capturing the essence of individuality and natural beauty—a concept that is integral to today's evolving fashion landscape.
PHOTOGRAPHY IRVIN RIVERA | | ASSISTANT FRANCIS GUM | | MODEL SHAUN ROSS | | STYLING BRANDON NICHOLAS + ART HUNTER
ux design for jakimac homepage refresh
JAKIMAC sought to refresh its homepage design across both web and mobile platforms, aiming for a more editorial-centric layout that placed content and product at the forefront. I led the UX strategy, ensuring the design was visually compelling while delivering a seamless, intuitive user experience.
My approach focused on creating additional blocks to advertise the new men's collection, with photography prominently featured to captivate users. By designing a layout that prioritized both product visibility and smooth navigation, I ensured the user journey was effortless, aligning with the brand’s desire for a modern, engaging digital experience.
This project highlights my ability to blend UX design with aesthetic sensibilities, delivering a digital solution that not only meets business goals but also elevates the overall user experience.
