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ASOS
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PRODUCT DEVELOPMENT
CREATIVE DIRECTION . PRODUCT DESIGN
A COLLECTION OF LEATHER ACCESSORIES DESIGNED IN COLLABORATION WITH THE ASOS PRODUCT DEVELOPMENT AND BUYING TEAMS. PRODUCT STYLING DIRECTION AND ORIGINAL DESIGNS CREATED EXCLUSIVELY FOR ASOS. THIS WAS FULL SERVICE PRODUCT DEVELOPMENT FROM SKETCHED CONCEPTS, SAMPLING AND SIZE GRADING, MATERIAL SOURCING AND PRODUCTION. I WORKED ALONGSIDE LEAD DESIGNER TO CHOOSE, COLOR PALETTES, MATERIALS, PRODUCT SHAPES, VIBE & LOOK OF ACCESSORIES IN ALIGNMENT WITH THE ASOS BRAND AESTHETIC.

ONLINE STORE
IMAGE REFERENCE FROM ASOS ONLINE STORE

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