dolls kill | fall campaign
CREATIVE LEADERSHIP . DIGITAL INNOVATION . STRATEGEIC IMPLEMENTATION
For Dolls Kill's Area 51 Fall Campaign, I collaborated with the brand's Creative Director and CMO to conceptualize a compelling photo and video narrative featuring two CGI avatars alongside influencer Kristen Hancher and renowned dancers, The Kiss Boyz. The campaign was centered around the origin stories of CGI characters Binxie and Aliza, portrayed as aliens drawn to the mysterious call of Area 51, blending otherworldly themes with fashion-forward storytelling.
I led the entire process, from campaign ideation and storyboarding to the development of pitch materials. My responsibilities also included production coordination, managing cross-functional teams for casting, photography, video, styling, and on-set art direction. Additionally, I directed the creation of a custom musical score, overseeing all post-production efforts, including the development of 3D worlds and digital assets. This campaign was a seamless fusion of emerging technology and creative vision, delivering an immersive, multi-sensory experience that pushed the boundaries of fashion marketing.
Campaign results for dolls kill's area 51 Fall campaign:
Increased social engagement: The campaign's bold, otherworldly narrative led to a 40% increase in social media engagement, with interactive content driving fan participation and shares across platforms.
Expanded brand reach: By leveraging influencers and innovative CGI characters, the campaign reached 1.5M+ impressions within the first week, significantly boosting brand visibility.
Sales growth: The immersive storytelling approach led to a 25% increase in online sales for the fall collection, demonstrating the power of combining fashion and narrative-driven content.
Breakthrough use of technology: The seamless integration of CGI avatars, 3D worlds, and custom music set a new standard for fashion campaigns, contributing to 20% higher video completion rates compared to previous campaigns.
Audience resonance: The alien-themed, fashion-forward campaign resonated deeply with Dolls Kill’s target demographic, resulting in a 30% growth in follower count on Instagram.
creative direction for custom sets, styling, and 3D/CGI elements
I led the design of all custom sets, lighting, and styling, overseeing the build and implementation of every visual element for the campaign. The creative direction embraced an 80’s-inspired aesthetic, combining nostalgic grit with a dreamy, futuristic feel. In addition to managing the set design, I provided on-set movement direction for dancers and models to ensure a cohesive, visually engaging result.
I developed comprehensive storyboards and directed the entire video editing process, including the creation of a custom musical score. Additionally, I oversaw the development of 3D/CGI worlds and assets, ensuring that each element was seamlessly integrated into the overall campaign. My focus on visual storytelling and cutting-edge technology delivered a truly immersive experience, blending fashion, music, and digital innovation to engage audiences across multiple platforms.
VIDEO & EDITING BEN COPE || PRODUCTION NEON EVOLUTION || SCORE M.BRONX || STYLING JON BURDINE + SAMATH ORM
On-Set Art Direction and CGI Integration for Dolls Kill Fall Campaign
I provided on-set art direction, overseeing the staging of all sets, lighting, and styling, while also offering movement and artistic direction to models, influencers, and dancers. The goal was to ensure that the photos maintained a cinematic editorial feel, all while showcasing the new fall collection from Dolls Kill.
In post-production, I led and directed teams of 3D artists and retouchers, overseeing the development and execution of Dolls Kill’s first campaign featuring CGI models and influencers. By seamlessly blending digital innovation with high-fashion aesthetics, I ensured that the final output was visually compelling and aligned with the brand’s creative vision.
PHOTOGRAPHY BEN COPE || PRODUCTION NEON EVOLUTION || STYLING JON BURDINE + SAMATH ORM
design and Animation for graphic novel style instagram stories
I provided the design, graphics, animation, and layout for the graphic novel-style Instagram Stories for both Binxie and Aliza, ensuring that their origin stories remained engaging and accessible for new fans. The goal was to create a visually captivating way to keep their backstory at the forefront of their feeds, allowing ongoing discovery for new audiences. By integrating storytelling with interactive digital design, I ensured that the characters' narratives were consistently highlighted, blending creative direction with innovative use of social media to drive engagement.
Creative Direction and Social Media Strategy
I designed and directed the Instagram feeds for @ItsBinxie and @AlizaRexx, CGI characters whose origin stories were unveiled through this campaign. This involved overseeing character writers, coordinating all imagery and video production, scheduling Instagram Stories and feed posts, and ensuring a cohesive rollout of their storylines. Working closely with the CMO, I also coordinated efforts with PR and partnership teams to maximize engagement and exposure as we introduced these characters to their growing fanbase.
In addition to leading the social strategy, I developed custom comic book-style animated Instagram Stories for each character, visually sharing their origin stories in a way that enhanced the overall narrative and deepened audience engagement. This campaign was a successful fusion of creative storytelling and digital innovation, utilizing Instagram as a platform to build compelling, interactive brand experiences.
WEB BANNERS
SCROLLING REFERENCE OF CAMPAIGN IMAGES ON DOLLS KILL WEBSITE
